Pre register today to save $100 on the next group course set to start April 22
Moxie Marketing & Duct Tape University Present:
Social Media Pro
Unlock the mystery of Social Media Marketing
TypePad, Facebook, twitter, Feedburner, del.icio.us, Google alerts. Every day, you seem to hear about some new, crazy-named gizmo to get your business noticed on the Web. But what really works? Where do you start? Does your business really need all that stuff? The answer to that last question is yes, you do need it. Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business.
But where to begin? Moxie Marketing is here to help (after all, it's what we do). Introducing Social Media Pro, a new course from Duct Tape University. This is is not an exercise in theory, it’s a plan of action created by Duct Tape Marketing's John Jantsch, one of the leading small business social media marketing practitioners.
Guided by Rick L'Amie, Austin's only authorized Duct Tape Marketing Coach, we'll work step-by-step to create your social media system. At the end of this course you will able to effectively and efficiently integrate social media into your overall marketing plan.
Session One – Creating a Social Media Strategy
Session Two – Optimizing Brand Assets
Session Three – Blogging for Business
Session Four – Social Networking and Networks
Session Five – Managing the Beast
Course Preview: The Hierarchy of Social Media.
[Following is an excerpt from the course by it's creator, Duct Tape Marketing's John Jantsch.]
Most small business owners should look at the following progression or hierarchy as they move deeper into social marketing tactics. So, jump in, but do it in this order and don’t move on until you have the basics of each stage down and working for you.
Blogging – the foundation of the pyramid – read blogs (Google Reader or Bloglines), comment on blogs and then blog. This is the doorway to all other social marketing – WordPress, TypePad, Blogger
RSS – aggregate and filter content around subjects and use RSS technology as a tool to help you repurpose, republish and create content – Some tools – Feedburner, Google News and mysyndicaat
Social Search – this is often ignored in this discussion but I think it’s become very important for small business owners. Directories that publish reviews from customers – good and bad. You can participate and should stimulate and manage your reputation here. Insider Pages, Google Maps, Yahoo Local, Local.com, Judy’s Book, Yelp
Social Bookmarking – tagging content to and participating in social bookmarking communities can be a great way to open up more channels to your business as well as generate extra search traffic, but it takes work – del.icio.us, Digg, StumbleUpon, Reddit, Mixx, Small Business Brief
Social Networking – branching out to take advantage of the numbers of potential prospects that you might find in sites like Facebook,Biznik, LinkedIn, or MySpace will frustrate at least as a business tool if you don’t have many of the above needs met. These networks take time to understand and thrive on ideas and content. You’ve got to have much to share if you wish to build a business case. The good news is that industry and idea specific sites for everything from book lovers to green living are springing up every day. Here’s an enormous list of social networking sites from Mashable
Micro – I’ve lumped some of the more experimental social tools into the edge trend of micro, social, real-time communication that will likely only confuse most small business owners. The confusion is not because they can’t figure out how to make them work, it’s just not obvious why they would spend the time. I think Maslow suggested the self-actualization was a place that most might never reach and in social marketing terms Twitter, Thwirl, Plurk and FriendFeed might be some sort of sick transcendence.
"This class has proven to be very useful for my company. Rick made the class easy and affordable to develop an interactive blog that not only looks good, but sells too. The best part about the course is that you walk away with dozens of insider tips that i would otherwise not be aware existed. I give this class an A+"
- Adam Kennedy, CSIdentity
Appropriately, we'll be harnessing the power of Biznik, a highly effective social networking site, to keep our communication going between classes on our own Biznik Group Page. You'll have to be a Biznik member, but it's free to join, and you'll want to give biznik a try if you're interested in social networking that can help your business grow.
Be prepared. Homework will be required and will take place online at Duct Tape University with lessons from the author, John Jantsch. For the group coaching course, each participant receives:
Okay, I'm interested. How do I get started?
Pre-register for an upcoming Group Coaching Course. The next course is tentatively set for Thursday, April 22. 7, 2010 at 8:30 am. There is no obligation to pre-register. Space will be limited to 10 people for the five-week session, so get your name on the pre-registration list today. (watch this space for more information about the final date and location).
Price: $595 early-bird offer (Regular price $695)
To pre-register, contact us today.
When you pre-enroll, you will be eligible to receive the early bird registration price of $595
Prefer to go it on your own? Check out these affordable options.
Distance Coaching Course. Get access to all the Duct Tape Material online, and get a kick-start from a coach. Rick L'Amie will lead you through an introductory session via a webinar and help with your questions along the way via unlimited email.
Price: $399
Self-Guided Online Course. With this option, you'll have access to all the Duct Tape U material listed above for $199. You'll be "on-your-own" with John Jantsch to guide you along the way.
Price: $199
Used by permission, Duct Tape Marketing (TM)]