Moxie and Sticky! Put it all together with a smart marketing plan that sticks. Moxie Marketing is fueled by the principals in the book, Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. These simple yet powerful systems have been tested and proven in small businesses around the world.
What is Duct Tape Marketing?
With an emphasis on strategy before tactics, Duct Tape Marketing is a system that takes the mystery out of marketing and makes the process simple, affordable and effective - especially for small businesses owners and service professionals. It is based on the book by John Jantsch who threw out the classic definitions of marketing and came up with a new one: marketing is getting people with a need or a problem to know, like and trust you. It's that simple.
Duct Tape Marketing was chosen as a Forbes Favorite for small business and marketing. AT&T, Hewlett Packard, Dell Computer, and Intuit are just some of the companies that extend the Duct Tape Marketing process to their client base. The Duct Tape blog was chosen as "Best Small Business Marketing Blog" by the readers of Marketing Sherpa. Harvard Business School features The Duct Tape Marketing System and teachings as part of business school education. The Duct Tape Marketing System has been featured in Wall Street Journal, Inc. Magazine, Entrepreneur Magazine, and CNN Money. We won't kid you. Putting together an effective marketing plan can be a lot of work-- and yes, and it takes a little moxie (Sorry. Our attitude is showing. We couldn't resist). But it will be an investment that will help you realize your business dreams. Moxie Marketing will play as small or as large a role as you need.
Personal Marketing Coaching.
Let’s face it, the world as we know it has changed. With technology progressing at lightening speeds, today’s consumers are inundated with information and choices. You may have noticed that old promotional tactics like print ads and mass mailings aren’t working. Technology has trained consumers to expect more – they don’t want to be bombarded with generic one-size-fits-all advertising. They expect us to know them and to deliver relevant information when they want it and how they want it. It is up to us as marketers and small business owners to stop selling and to learn how to communicate with consumers on their terms.
With a Personal Coaching Program, Moxie Marketing will help you do that by teaching you and helping you implement the Duct Tape Marketing System, step-by-step. We can work with you in person, or can provide distance coaching via phone and online internet meetings.
Here’s what a Moxie Marketing Personal Coaching Program will help you do.
1. Identify your target market –Who is your best customer? Where are they located? If you are B2C where do they live, work, or play? Are they single, married, have children? If you are B2B how big is your target company? What industry? How many employees?
2. Once we’ve narrowed down your target market we will teach you how to use the
latest marketing technologies: email, blogs, micro sites (or PURLS) customer segmentation, variable data and social media and create a strategy to engage your target market in a conversation with you – on their terms. That means learning what they’re interested in, why they’re interested, when they want to talk to you about it and learning what their preferred method of communication with you is. This approach will lead customers to your door. It’s easier than you think!
3. The next step is to build a marketing plan tailored to your business and the money and resources available to you. Your marketing plan can range from the very basic to the most complex – that is completely up to you and your business goals.
4. We will create a marketing calendar that will guide you throughout the year and set you on a path to achieve your business and marketing goals.
5. We will measure your success. Using the latest marketing methods and technologies, Moxie Marketing will teach you how to track and measure your results.
How much does the Moxie Marketing Coaching Program cost?
The price for all our guaranteed coaching consists of a fee that runs between $1500 and $1900 per month, depending upon the scope of the coaching engagement. Distance coaching, which doesn't involve face-to-face meetings, runs between $1300 and $1500, again depending upon the scope of the engagement. Both programs also include:
The best-selling Duct Tape Marketing book by John Jantsch (a $20 value)
The Ultimate Marketing System, a binder consisting of 12 workbooks (more than 400 pages containing coaching worksheets, action guides and 12 audio CDs (a $399 value)
- Marketing Plan Pro software, powered by Duct Tape Marketing - the world's best-selling marketing plan software from Palo Alto Software (a $180 value)
- Online access to materials and reports
- Complimentary access to Duct Tape Marketing Coaching Excellence Series -- live monthly webinars with business development leaders such as Seth Godin, author of Permission-Based Marketing, Guy Kawasaki, the author of The Art of the Start and many more.
- Unlimited e-mail support. Send me as many questions or updates as you like and I'll get back to you within 24 hours with a response.
Doesn't fit your budget ? Check out our economical Quick Start Coaching Program or look for upcoming Group Coaching sessions.
Let's Chat.
Contact us for a Complimentary Marketing Evaluation.
Want to find out if Moxie Marketing and the Duct Tape Marketing System are right for your business? Contact us for a free business evaluation. In 45 minutes we’ll be able to determine whether this is the right solution for your small business. You might not need a plan If you have one that's getting results, but perhaps we can help you find affordable and effective creative tools or or tactics to give your marketing a boost.
Get some moxie and stop procrastinating. Customers don’t magically appear. It is your responsibility to help them know, like and trust you. And when you do that, you will put yourself in a postition to achieve your business dreams.
Your satisfaction is guaranteed. 
If you follow the steps as described in our program and you're not completely satisfied with the results, tell us what you think it is worth and we'll refund the difference.